Organization: AIGA Baltimore

Client: AIGA National

What: Innovate Grant Concept Proposal, and MVP execution

Why: AIGA Innovate is a four-year long fund with up to $250,000 to be awarded each year. Established in 2015, it aims to support and empower members and chapters in a whole new way. The program operates as an exchange platform through which AIGA can learn about its membership improve the sustainability and leadership challenges of the chapters, and the relationship of designers to their respective communities.

Role: Concept & Proposal Development, Brainstorming Facilitation, Creative Direction, Project Management, Video Production Conceptualization

Problem: Provide a game-changing idea to improve the AIGA member experience, impact the wider community, and make it scalable to other chapters across the country, while also being sustainable after the initial grant period.

 

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Reading time: 3 min

Reviews for It's Just F(ric)king Design

Design is a broad specification with many disciplines, and naturally, with such an expansive set of tools, practices and thought processes, it can feel seemingly impossible to define. As a result, some have sought to create tightly controlled representations of what “design actually is”. However, this line of thinking is … quite frankly, BS, and can be to our detriment in the ever evolving design landscape; leaving design out of some rather important and influential conversations, when it could (should) have a bigger role in general. Why? Because design plays a role in pretty much everything we do.

 

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gbLogoType

Who: Ginger Beauty, LLC.

What: Identity Design, Website & Bus. Card

Why: Ginger Beauty is cosmetics and lifestyle brand that specializes in eyelash extensions, custom makeups and one-to-one consultations. The brand identity and website needed to bring an edgy appeal, with a personal touch that could simultaneously reflect the professional, smart, chic and fun clientele that Ginger Beauty serves.

Role: Concept Development & Design

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Reading time: 1 min

lto-wire

Company: Unleashed Technologies

Client: LabTestsOnline.org

What: UX Audit, Review, & Wireframe Concept

Why: LabTestsOnline.org required a full UX audit & heuristic review, as well as wireframe development as a suggested improvement over the current design. The key UX goals in this layout was to make search more prominent, consistent navigation for test listings, improved featured news visibility, and easier access to information. This was accomplished by refocusing the content layout, creating segmented content groups in less pages to reduce clicks, and refocusing the navigation on search & testing categories, to narrow the user’s focus.

Role: Concept Development, Wireframe Layout, UX Audit & Review

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Reading time: 2 min

Who: Rogue Squirrel, Inc.

What: Branding, Web & Apparel Design

Why: A graphic apparel brand & screen printing company specializing in designs that often featured anything from tongue-in-cheek humor to comic book references to hip-hop appreciation etc. Rogue Squirrel’s varied designs related to a broad demographic both stylistically and personally. In managing the brand’s image, design needs ranged from t-shirt designs, to website creation & maintenance, email newsletter designs, promo postcards, custom tags for shirts, web ads etc.

Role: Concept Development, Art Direction, Copywriting, & Design

Rogue Squirrel Biz Card
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Reading time: 1 min