UofM Countent Audit CoverOrganization: Unleashed Technologies

Client: Laureate University & University of Miami

What: UX Design and Content Audit  for the Masters in Sports Administration Online Program

Role: UX Researcher, Strategist, Proposal Writing & Design, Client Presentation, Project Management

Goal: Develop a comprehensive audit and review the UofM Masters in Sports Administration program content. Identify strategies to improve the user experience for prospective students by outlining a plan to boost inquiries and enrollments through the interaction and communication of the course.

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Lead By Design, AIGA Leadership RetreatOrganization: AIGA Baltimore

Client: AIGA, The Professional Association for Design

What: 2018 National Leadership Conference Experience, Event Concept

Role: Conference Concept, Project & Resource Management, Session Ideation, Schedule Planning, and Framework Development

Goal: Produce a two and a half day leadership conference, hosted in Baltimore, to engage 300+ design leaders representing AIGA’s 72+ chapters from across the country.

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This was originally posted at: https://www.unleashed-technologies.com/blog/2018/04/18/ux-not-nice-have-your-brand

Let’s start here, I love branding. I always have, it’s a practice that has been about getting people to know you, and the better they know you, the more likely they are to empathize and react positively to your goals. This means, in a business sense, the more likely they are to purchase your product, or service.

I also have no problem saying that of brands, Apple is my favorite, in fact they are the reason I got into branding and design. There was something about the feeling I got when I used my Mac that just felt different, in-fact it almost felt like, as crazy as it may sound, my Mac was made with care and consideration toward me. The “Think Different.” campaign also resonated, I was always a kid who many would describe (politely) as “a bit left-of-center”—I later learned that the concise, albeit less polite, term for that was “weird”—so seeing an ad campaign that represented the weird people caught my attention.

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lto-wire

Company: Unleashed Technologies

Client: LabTestsOnline.org

What: UX Audit, Review, & Wireframe Concept

Why: LabTestsOnline.org required a full UX audit & heuristic review, as well as wireframe development as a suggested improvement over the current design. The key UX goals in this layout was to make search more prominent, consistent navigation for test listings, improved featured news visibility, and easier access to information. This was accomplished by refocusing the content layout, creating segmented content groups in less pages to reduce clicks, and refocusing the navigation on search & testing categories, to narrow the user’s focus.

Role: Concept Development, Wireframe Layout, UX Audit & Review

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Organization: AIGA Baltimore

Client: AIGA National

What: Innovate Grant Concept Proposal, and MVP execution

Why: AIGA Innovate is a four-year long fund with up to $250,000 to be awarded each year. Established in 2015, it aims to support and empower members and chapters in a whole new way. The program operates as an exchange platform through which AIGA can learn about its membership improve the sustainability and leadership challenges of the chapters, and the relationship of designers to their respective communities.

Role: Concept & Proposal Development, Brainstorming Facilitation, Creative Direction, Project Management, Video Production Conceptualization

Problem: Provide a game-changing idea to improve the AIGA member experience, impact the wider community, and make it scalable to other chapters across the country, while also being sustainable after the initial grant period.

 

See YouLaunchIt.org Live Site > | See PolicyDesign.com Live Site >

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Reviews for It's Just F(ric)king Design

Design is a broad specification with many disciplines, and naturally, with such an expansive set of tools, practices and thought processes, it can feel seemingly impossible to define. As a result, some have sought to create tightly controlled representations of what “design actually is”. However, this line of thinking is … quite frankly, BS, and can be to our detriment in the ever evolving design landscape; leaving design out of some rather important and influential conversations, when it could (should) have a bigger role in general. Why? Because design plays a role in pretty much everything we do.

 

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This post was original posted at: https://www.unleashed-technologies.com/blog/2017/08/31/design-thinking

As companies seek more authentic, and meaningful relationships with their customers and employees — while also fostering better communication at all levels — design professionals find themselves in a key position to help bridge the gap. Heck, according to Inc., Designers Are the Next Generation of CEOs. Why? Well, because Designers are at the heart empathy dealers.

In-fact, if you spend enough time in design circles you’ll hear the word “empathy” quite frequently, as it’s possibly the most foundational portion of what we do. When you consider that the majority of our work is with someone else’s voice in mind and intended for someone else’s consideration, you’ll realize empathy plays a major part. However, how do you get those who are not designers and not used to working from such abstract starting points, to use those skills to solve problems large or small… without ego, bias, or preconception?

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In this Design Thinking Session, hosted by the ASAE Tech 2017 Conference, attendees were led through a series of human centered design exercises that helped them understand the core needs and competencies within the practice of human centered design. Participants were also introduced to the concept of micro interactions and saw just how common these are in their daily lives. From our brief introduction, participants gained an understanding of how micro interactions form part of the base foundation of human centered design theory.

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CROMElogos

Who: Crome LLC.

What: Identity Development

Why: CRoME is a high-end performance, education and fashion brand that specializes in hip-hop dance choreography and instruction. The brand identity needed to represent the sense of quality, strength, intelligence, dynamism and professionalism of its owner Maryland native choreographer & performer Crishon Jerome Landers.

Role: Art Direction, Concept Development & Design

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