Who: XY P.I.

What: Branding, Packaging & Ad Concept

Why: A re-imagining of the branding for the computer mouse, had it gone by its original name, “XY Position Indicator” with a modern twist. The “Zippy” nickname was a catchy way to pronounce the abbreviation and add memorability; with a retro futuristic design, a tip-of-the-hat to the early days of the PC.

Role: Concept Creation & Design